Medical Practices · Orthopaedics · Bariatrics · Surgical & Specialty Groups

Patients ask AI for one name.
Make it one of your surgeons.

When someone in The Woodlands asks ChatGPT "who's the best shoulder surgeon near me," the answer is one to three physicians and a reason. We make sure your practice is the one with the reason: the credentials, the content, the reviews and the structure that get a doctor named and a consult booked, without a marketing coordinator on payroll.

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How medical practice marketing changed

Patients research the surgeon, not the practice

Reviews, credentials, a first-in-Texas procedure, a video that explains recovery honestly. AI assistants weigh what's verifiable about the physician, so each doctor needs a lane and the evidence to back it.

The practice website has to answer, not advertise

"How long is recovery from a knee replacement?" gets quoted. "We offer compassionate care" does not. Service-line pages written as answers, with schema the models can read, are what get cited.

Short-form video is the new referral

A surgeon explaining one question in 45 seconds reaches more candidates than a quarter of print. Clipped, captioned and posted on a schedule, it feeds search, social and the AI layer at once.

Ad costs went up; trust didn't

Paid search in competitive specialties is expensive and skeptical patients skip it. Organic, AI-cited and video-led visibility compounds; the ad budget becomes a lever, not the engine.

What we do for medical practices

Scoped per company. These are the pieces we reach for most.

AI Visibility Audit for the practiceWhich physicians and procedures get named by ChatGPT, Gemini, Perplexity and Google AI Mode, versus your competitors, with screenshots.

Physician branding lanesA clear positioning per doctor (the technology surgeon, the athletes' surgeon, the revision specialist) with content, profiles and schema to match.

Service-line and procedure pages that get citedAnswer-first pages for each procedure and condition, Physician / MedicalClinic / FAQ schema, and the entity work that makes the practice unambiguous to machines.

Short-form video programQuestion-ranked filming guides for each surgeon, clipping and captioning, scheduled distribution, and the feedback loop that tells us what to film next.

Reviews, listings and Google Business ProfilesPer-location and per-physician profiles kept accurate, review requests automated, replies drafted for approval.

Site consolidation and cost cleanupRetire the stray doctor sites, redirect the equity, stop paying three vendors for one job.

Patient follow-up automationConsult-request routing, confirmation and reminder sequences, seminar and education funnels that work while the front desk is on the phone.

Monthly physician-level reportingConsult requests, AI mention share, search visibility and video performance by surgeon, in a report the partners will actually read.

Available as a consult, a project, or the whole function run for you. How engagements work →

Also see: law firms · established small businesses · all industries · how AI search optimization works

Who we've done this for in medical practices

Specialty practices in a competitive, affluent market where the patient does the research and the surgeon's name is the product.

Medical Practice Sterling Ridge Orthopaedics & Sports Medicine The Woodlands, TX · 9 surgeons, 3 locations

AI-search optimization, physician branding lanes, a short-form video program that turns surgeon expertise into clips patients find, and a site-consolidation strategy that retires redundant doctor sites.

See the work → Medical Practice Balette Bariatric Center The Woodlands, TX · bariatric surgery

Patient-acquisition marketing for a board-certified bariatric surgery center: website, search visibility and the education-to-consult funnel (seminars, candidate assessment, insurance intake).

See the work →

All case studies →

Questions we get from medical practices

Is this compliant with HIPAA and medical advertising rules?

We build it that way. Nothing we build uses patient data for marketing, review requests go through HIPAA-aware tools, and content informs rather than promises outcomes. Physician claims stick to what's documented (board certification, fellowship training) and your practice reviews everything before it publishes.

What does a fractional CMO cost for a practice?

A fixed fee for a consult or a project, a monthly retainer for the whole function. No hourly billing, and the number is in writing before the first invoice. It's scoped to the practice (one surgeon or nine, one location or three), which is why the strategy call comes before the quote.

Do you work with practices outside Houston and The Woodlands?

Yes. The work is remote by design: the research, content, video clipping and reporting run the same for a practice in Dallas, Denver or Nashville. Texas is home; the system travels.

Our doctors won't have time to film.

They don't need much. We rank the questions patients actually ask, write the on-camera guide, and get fifteen clips out of a 40-minute session. One session a quarter per surgeon is enough to run a program.

We already have a marketing person. Why would we need this?

Then you have a coordinator who needs a strategist and a production team behind them. That's the gap we fill: the plan, the AI-search layer, the video pipeline and the reporting, with your person as the inside contact.

See which surgeons the AI names in your market. Then see where you aren't.

The free AI Visibility Audit runs the questions your buyers actually ask Google AI Mode, ChatGPT, Gemini and Perplexity about your category and market, screenshots who gets named, and scores how quotable your website is. Two pages, plain English, in your inbox within three business days.

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Rather talk it through? Book a 30-minute strategy call →

Patients ask AI for one name. Make it one of your surgeons.