How We Work
Scoped to your company. Priced in writing. Run by a system.
No packages, no hourly billing, no account team. You work with Marc on strategy; the Break Away system does the production. Three ways to engage, and most clients move through them in order.
Three ways to engage
Every engagement starts with the same audit and ends with numbers you can read. What's in between depends on what your company needs.
Strategy Consult
Get a plan before you spend.
A working session with Marc and a written 90-day marketing plan you can hand to anyone: what to fix, what to build, what to stop paying for, in what order.
Fits when: you're about to redo the website, hire an agency, or cut a budget, and you want a senior opinion first.
- Full audit: search, AI visibility, website, content, follow-up
- Competitive snapshot: who's winning your buyers' searches
- A dated, prioritized 90-day plan with owners
- Fixed fee. Yours to execute with anyone.
Project
A defined build. Start, finish, done.
One thing, done right, with a scope and a deadline: a website AI can quote, an AI-visibility overhaul of the site you have, a brand and messaging reset, a product or service launch.
Fits when: the problem is specific and you want it fixed, not managed.
- AI-cited website design and build (you own everything)
- AI-search setup on the site you already have
- Brand, messaging and sales-collateral resets
- Fixed-fee phases, milestone billing
Concierge Marketing
Your marketing department, without the hire.
Strategy from a 30-year B2B marketer. Execution by the Break Away system. One monthly retainer, one monthly report, one person you text. Everything that gets you found, cited and followed up on, run for you.
Fits when: you want the whole function handled and would rather not manage freelancers, agencies or a junior hire.
- Fractional CMO: strategy, priorities, quarterly plan
- Search + AI citations: content, schema, technical, tracking
- Content, LinkedIn, video clips, email and newsletter
- Automated follow-up: lead routing, sequences, reviews
- Plain-English monthly report with the numbers that matter
No published rate card, on purpose. A bariatric practice and a crane dealer don't need the same thing. What a fractional CMO costs and how we price it →
What the first 90 days look like
This is the concierge sequence. Consults stop at week two with the plan in your hands; projects run their own dated scope.
Weeks 1–2Audit & plan
AI visibility and search audit, competitor and buyer research, website and follow-up review. Positioning agreed. A dated 90-day plan with owners, and baseline numbers so progress is measured, not promised.
Weeks 3–6Build
Website fixes or rebuild, answer-first pages, schema and entity cleanup, profiles and listings, LinkedIn, tracking, intake and follow-up automation. The foundation everything else runs on.
Weeks 7–12Run & measure
Content, social, video and email cadence live. AI-prompt tracking running. First full monthly report: search visibility, AI mention share, leads and where they came from, and what we're fixing next.
What we don't promise
A #1 ranking. A guaranteed ChatGPT recommendation. A number of leads by a date. Google and the AI platforms decide those, and anyone who guarantees them is guessing with your money.
What we do promise
Scope in writing before the first invoice. Senior strategy from the person whose name is on the door. Every deliverable on the plan ships on schedule. You own your site, your content, your data and your accounts, always.
How engagements are priced
Strategy consults are a fixed fee for a defined deliverable: the audit, the research and the written plan. You can execute it with us, with your team, or with anyone else.
Projects are fixed-fee phases with milestone billing. A website, an AI-search install, a brand and messaging reset: scope, timeline and price are in the proposal, and changes are priced before they're made.
Concierge marketing is a monthly retainer sized to what we're running for you, reviewed quarterly. It's the fractional-CMO model: you're paying for the judgment and the output of a department, not for hours.
We don't publish a rate card because a bariatric practice with three locations and a crane dealer with one don't need the same thing. The strategy call is where you get a real number, usually on the call. More on what drives the number →
Industry playbooks: medical practices, industrial and manufacturing, contractors and service companies, law firms, established small businesses, and an executive program for CEOs and owners.
What you get every month
| Report | Two pages, plain English: search visibility, AI mention share across ChatGPT, Gemini, Perplexity and Google AI Mode, leads and sources, what shipped, what's next. |
| Strategy | A monthly call with Marc; quarterly priorities reset against the numbers. |
| Production | Content, pages, social, video clips, email and sequences on the agreed cadence, written in your voice and tested. |
| Follow-up | Lead routing, acknowledgments, nurture and review sequences running, with the history visible to you. |
| Access | Marc's cell. Not a ticket queue. |
Questions about working together
Where do most clients start?
With the free AI Visibility Audit, then a strategy call. From there, roughly half scope a project (usually the website or the AI-search install) and move to concierge once it's built; the other half start concierge directly because they want the whole function handled.
Is there a minimum term?
Consults and projects are one-and-done. Concierge retainers are month-to-month after an initial 90-day period, because the first 90 days are where the foundation gets built and judging it at day 30 helps nobody.
Who owns what?
You do. Domain, website, code, content, ad accounts, profiles, data, the lot. If you ever leave, you take everything with you. We keep clients by moving the needle, not by holding the keys.
What do you need from us?
An hour or two in the first two weeks, a point of contact who can answer questions, and access to the accounts we're working in. After that, a monthly call and the occasional approval. The system is built so the owner's time is the scarce resource we protect.
Start with the audit. Then we'll know what to build.
The free AI Visibility Audit runs the questions your buyers actually ask Google AI Mode, ChatGPT, Gemini and Perplexity about your category and market, screenshots who gets named, and scores how quotable your website is. Two pages, plain English, in your inbox within three business days.
Get My Free AI Visibility AuditRather talk it through? Book a 30-minute strategy call →