Law Firms · Criminal Defense · DWI · Business & Litigation Practices

The 2am search decides who gets the call.
Be the name that comes back.

Someone arrested Saturday night searches "DWI lawyer Fort Worth" on Sunday morning and asks ChatGPT who's good. A business owner with a problem asks Gemini which firm handles it. One to three names come back. We make sure yours is on the list, that the page they land on converts, and that the intake gets answered before they call the next name, inside the advertising rules your bar enforces.

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What law firm marketing in Texas requires now

The shortlist is one to three names, and AI makes it

Legal is one of the heaviest categories for AI-assisted search. The models cite firms whose pages answer the actual question (penalties, process, what happens next) with verifiable detail about the attorneys.

Practice-area pages have to answer, not posture

"What's the penalty for a first DWI in Texas" gets cited. "Aggressive representation" does not. Answer-first pages that are legally accurate and written for a scared human are what rank and convert.

Speed-to-intake is the whole game

The prospect who fills out a form at 11pm and hears nothing until 9am already hired someone. Routing, instant acknowledgment and follow-up run automatically or they don't run.

New laws create new searches overnight

A reclassification, a new statute, a court ruling: the firm with the explainer page up that week owns the search for a year. Getting that page up first is an edge most firms never use.

What we do for law firms

Scoped per company. These are the pieces we reach for most.

AI Visibility Audit for your practice areasWho ChatGPT, Gemini, Perplexity and Google AI Mode name for your charges and counties, with screenshots, versus you.

SEO + AI-search playbookA page-by-page plan: which pages to rebuild, which to add, which cluster to win first, informed by what's ranking now and what the law just changed.

Practice-area and charge pages written to convertLegally accurate, emotionally intelligent, answer-first content for each charge and county, with Attorney, LegalService and FAQ schema.

Spanish-language and business-track pagesReach the Spanish-speaking market with real pages, not a translate button; add the business-defense track (hemp and smoke shops, licensing, regulatory) where it fits the firm.

Reviews and attorney profilesReview generation that respects client confidentiality, and attorney profiles with the verifiable credentials AI and prospects both check.

Intake automationForm and call routing, instant acknowledgment, after-hours follow-up sequences, and a clear handoff to the person who signs the client.

Compliance guardrailsNo unverified results claims, no "best" language the bar won't allow, no testimonials outside the rules. Every page reviewed against your state's advertising requirements before it goes live.

Monthly reporting by practice areaRankings, AI mention share, consult requests and signed matters by charge type and county, in a report the partners read.

Available as a consult, a project, or the whole function run for you. How engagements work →

Also see: medical practices · established small businesses · all industries · how AI search optimization works

Who we've done this for in law firms

Criminal defense in Fort Worth, one of the most competitive markets in Texas, where the search happens at 2am and the first credible name wins the consult. Same playbook for firms in Houston, Dallas and beyond.

Law Firm Jones, Miyazono & Peacock Fort Worth, TX · criminal defense & DWI

A full SEO + AI-search playbook: page-by-page rebuild of DWI and THC-charge content written to rank, to be cited by AI, and to convert, with Spanish-language and business-defense tracks.

See the work →

All case studies →

Questions we get from law firms

Can you say we've gotten cases dismissed?

Only if it's documented and your state's rules allow it, and then with the required disclaimers. We build results content as verified-fact templates the firm fills in, and we don't publish a claim we can't back. It's a feature, not a limitation: the firms that get sanctioned for advertising are the ones that didn't have a guardrail.

We've been burned by SEO companies before.

Most firms have. Two differences: you work with the strategist, not a rotating account manager, and you see the plan page by page before anything is built. If the audit says your current site is fine and you need three pages and an intake fix, that's what we'll tell you.

Do you work with firms outside criminal defense?

Yes: business, litigation, probate and estate, personal injury. The intent-search mechanics are the same; the content, the compliance review and the intake flow are built for your practice.

What does law firm marketing cost with you?

A fixed fee for the SEO and AI-search playbook or a page rebuild project; a monthly retainer if we run the whole function, including intake automation and reporting. No hourly billing, and the scope is in writing before you sign anything.

Do you work with firms outside Fort Worth and Houston?

Yes. Dallas, Austin, San Antonio, and firms in other states. The playbook changes with the county and the state's advertising rules; the method doesn't.

See which firms AI names for your charges and counties. Then see where you aren't.

The free AI Visibility Audit runs the questions your buyers actually ask Google AI Mode, ChatGPT, Gemini and Perplexity about your category and market, screenshots who gets named, and scores how quotable your website is. Two pages, plain English, in your inbox within three business days.

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The 2am search decides who gets the call. Be the name that comes back.