CEOs · Founders · Owners · Executives
Your AI stack and your voice online,
built and run for you.
Two things every CEO we work with wants and nobody has time for: an AI toolset that actually runs the business instead of adding to the inbox, and a personal and company presence on LinkedIn and social that sounds like you without you writing it. We build both. You keep the judgment, the relationships and the final word; the system does the rest.
Free, run by the Break Away system, reviewed and signed by Marc. Already have one? Book the 30-minute review →
What changed for the person at the top
The tools got good; the setup didn't
Most executives have a ChatGPT subscription and a dozen half-tried apps. What's missing is a stack wired to how you actually work: your email, your calendar, your CRM, your reporting, your writing, with one place to look and nothing to babysit.
Your buyers check the CEO, not just the company
Before a deal, a hire or a partnership, people look up the person at the top. A dormant LinkedIn profile or a feed of reposts reads as a company that's coasting. A consistent voice reads as one that's winning.
Personal and company accounts need to work together
The founder's post drives the company page's reach, and the company's proof backs the founder's voice. Run separately by two different people, both underperform. Run as one program, they compound.
Posting isn't the hard part; sustaining it is
Anyone can post for three weeks. The executives who build an audience have a system: a capture habit, a drafting engine in their voice, a review step that takes minutes, and a calendar that doesn't skip.
Why a CEO program, not just a marketing program
Most of what we do is for companies. This is for the person running one. The AI side came from our own operation: Break Away runs on a purpose-built system, and the CEOs we work with kept asking for a version of it for themselves. The social side came from watching the same executives lose deals and hires to competitors who simply showed up online, consistently, as a real person.
The two belong together. A CEO with a working AI stack has time and clarity; a CEO with a voice online has reach. One without the other is half a program.
What the first 60 days look like
- Weeks 1–2: how-you-work session, tool and account audit, positioning and themes, stack design.
- Weeks 3–5: stack installed and connected, dashboard and daily brief live, personal and company profiles rebuilt, first month of content drafted from the capture call.
- Weeks 6–8: posting cadence running, engagement and PR outreach started, training done, operating manual delivered, first monthly report.
What we do for ceos & owners
Scoped per company. These are the pieces we reach for most.
Available as a consult, a project, or the whole function run for you. How engagements work →
Also see: contractors and service companies · industrial and manufacturing · all industries · how AI search optimization works
Questions we get from ceos & owners
I don't want to become a LinkedIn influencer.
Good; neither do we. The target is a credible, consistent presence that makes buyers, recruits and partners more confident after they look you up, not a daily performance. Two to three posts a week in your voice, with you spending about an hour a month, is the whole program.
Will it actually sound like me?
That's the test. We start from your words: a capture call, your emails if you'll share them, how you talk on a podcast or in a meeting. Drafts go through a voice check before you see them, and you approve every post. If it doesn't sound like you, it doesn't go out.
What's in an 'AI stack' for a CEO?
Typically: an AI assistant connected to your email and calendar; a documents and knowledge layer so it knows your business; CRM and reporting connections; a writing and content engine in your voice; automations for the repetitive handoffs; and a dashboard. Which tools depends on what you already use. We're tool-agnostic and we don't resell software.
What does this cost?
A fixed fee for the stack design and setup, and a monthly retainer for the social program and ongoing stack support. No hourly billing, scope in writing first. It's sized to one executive or a leadership team.
Can this run alongside the marketing my company already does?
Yes, and it should. The executive program feeds the company's visibility, and the company's proof feeds yours. If we're running your company's marketing too, the two are managed as one plan.
See what the AI says when someone looks you up. Then see what it should say.
The free AI Visibility Audit runs the questions your buyers actually ask Google AI Mode, ChatGPT, Gemini and Perplexity about your category and market, screenshots who gets named, and scores how quotable your website is. Two pages, plain English, in your inbox within three business days.
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