Own Your Market · $2,297/mo · Website included
A website AI assistants
can read, trust, and quote — and a team that keeps it winning.
Most trade websites were built to impress the owner's spouse in 2016. Own Your Market replaces yours with answer-first pages Google and ChatGPT can cite, loading in under a second — then looks at your market every month for the searches nobody's winning yet, and builds the page that wins them.
$2,297/mo · No build fee · 12-month term, then month-to-month · You own the site · Two build slots a month
What makes a website "AI-cited"?
An AI-cited website answers real customer questions in the first two sentences of every page, marks everything up with structured data machines can parse, and loads fast enough that nothing gets in the way. When an AI assistant needs a source for "how much does a water heater replacement cost in [your town]" — your site is the one it can actually quote. That citation is the new first impression.
Answer-first pages
Every service page opens with the answer your customer is searching for — price ranges, timelines, straight talk. Humans stay because it's honest; AIs cite it because it's clear.
Machine-readable trust
Structured data on every page — services, service areas, reviews, FAQs — so search engines and AI assistants know exactly who you are and what you do, with zero guessing.
Built to close
Click-to-call everywhere, quote requests that take a minute, and copy written to move a stressed homeowner from "who do I even call?" to calling you.
The BreakAway Marketing Engine
It's not a template. It's the research-to-launch-to-monthly-update system we run for every Own Your Market client.
Market research
Who wins the top 20 searches and AI prompts in your trade and your town today — and which questions get answered with a competitor's name, or nobody's. Those empty answers are your opening.
Spec & build
A sitemap you approve, then 10–15 pages: home, 5–8 service pages, 2–4 service-area pages, emergency page, FAQ library, about, contact. Schema on every page. Launched on your own domain in about four weeks.
Monthly market report
Rankings, AI-visibility, calls and form fills, what we shipped, what's next. Plus one new page or rewrite every month, chosen from the report — the water heater cost page in October, the freeze-protection page in December.
What's included
Build phase · weeks 1–4
- Market & competitor research for your trade and town
- Site spec and sitemap, approved by you before we build
- 10–15 page answer-first site, written for your trade
- Service-area and emergency pages
- Schema, FAQ blocks and llms.txt on every page
- Click-to-call, quote form, 301 redirects from your old site
- Launched on your domain. You own everything.
Every month after
- Everything in Get Found and Be the Answer
- Content Engine: two cost & timeline articles a month (included)
- One new page or substantive rewrite, chosen from the report
- Monthly market report in plain English
- Hosting, maintenance and security
- Quarterly strategy call
Own Your Market is the one plan that starts with a call — 20 minutes to confirm your domain, your current site, and which build slot is yours. Request the call →
Not sure your site is the problem?
Get the free AI Visibility Review first. If your existing site can carry Be the Answer, we'll tell you — it's cheaper, and we'd rather you trust us than overspend.
Get My Free Review